54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns

Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest leaps if you focus in on the ones that will make th...

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7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting

Value, like beauty, is usually in the eye of the beholder. In online advertising, the relative value of various campaign metrics has been subject to much debate. For brand marketers, well-designed banners shown to targeted consumers on high quality sites are perceived to have hig...

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25 Common Characteristics of Successful Entrepreneurs

This article has been excerpted from the Ultimate Home Based Business Handbook, by James Stephenson, available from Entrepreneur Press. Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful busi...

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20 must-haves for your new SEO business

So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get ...

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The Beginner’s Guide to Mobile App Marketing

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult. The best app marketers will pu...

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10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings

In early December 2011 I wrote a quick-and-dirty guide to modern-day link baiting. In case you missed it, here’s a snapshot: Infographics – perhaps one of the most popular forms of link bait, inforgraphics turn complex data into meaningful stories using graphics. Egobait ...

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