20 must-haves for your new SEO business

So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get ...

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10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings

In early December 2011 I wrote a quick-and-dirty guide to modern-day link baiting. In case you missed it, here’s a snapshot: Infographics – perhaps one of the most popular forms of link bait, inforgraphics turn complex data into meaningful stories using graphics. Egobait ...

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5 Easy Steps to Identify and Prevent Negative SEO

There’s been a lot of talk recently about negative SEO—we’ve actually been throwing around the idea of writing a post like this since a first draft appeared on April 8th, 2011! The post actually started in the same way back then, but it was more about reputation management....

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What You Ought to Do If You’ve Been Punished by Google’s Penguin Update

If you’ve experienced a drop in traffic since mid-March…then more than likely you were penalized by one of Google’s recent actions. Which one of those updates is hard to tell, but the biggest one was thePenguin update, which seemed to take a lot of people by surprise. In or...

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