50 Things Every Content Marketer Should Know

Fancy yourself a content marketer, or want to become one? Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards. Good grammar and proper use of punctuation –...

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13 Hot Internet Marketing Trends in 2013

1. Design Matters Design matters, because design sells. Just look at the success of Apple, Pinterest, or Nike. All four websites are stunning, and that’s no coincidence. Apple is the most valuable company of all time. It actually carries very few products, though....

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Google Panda: 5 Tips You Should Know

1. Separate Out Low Quality Content The first and foremost thing you can probably do is to separate out all auto-generated content. Block the indexing and crawling of all low quality content to prevent it from lowering the ranking of your entire site. Low value content can caus...

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Broken Link Building: From Noob to Novice

Today’s post is about broken link building. It’s been a popular topic in the industry, but I also noticed that SEOmoz didn’t have a lot on the subject, so I thought it would be nice to write a kick-ass piece for the large SEOmoz community. Now, on to the post. B...

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54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns

Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest leaps if you focus in on the ones that will make th...

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7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting

Value, like beauty, is usually in the eye of the beholder. In online advertising, the relative value of various campaign metrics has been subject to much debate. For brand marketers, well-designed banners shown to targeted consumers on high quality sites are perceived to have hig...

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